Entertainment / 08-11-2019

As NH7 turns 10, a look at the gig that grew

As NH7 turns 10, a look at the gig that grew
Do you remember what gigs were like 10 years ago? Those one-offs that charged eye-popping prices for a cramped venue and bile-churning toilets? In many ways, NH7 Weekender changed the game.

The festival kicked off in 2010 in Pune, with a crowd of 2,000. There are currently editions in six cities, about 60,000 attend each. International performers have included Steven Wilson, Megadeth and Imogen Heap. Here’s a look back at the festival’s evolution.

The time was right: In 2010, India’s independent music scene was hotting up but lacked structure. Younger people were getting interested in new sounds. But many believed they wouldn’t pay to attend a non-Bollywood music event. Surprise: They did.

The template worked: Vijay Nair, who founded the event and the event management company Only Much Louder (OML), and has since left the company over #MeToo allegations, had visited concerts abroad and knew there was talent back home. “He wanted something similar to UK’s Glastonbury festival,” says Supreet Kaur, festival director.

The location was new: Mumbai was too cramped and expen- sive. OML’s pick of cooler, roomier Pune meant a festival could stretch and after-parties could get crazier – perfect to build gig culture.

Rahul Ram of Indian Ocean. The band performed at the opening edition of the festival in 2010, and has made multiple appearances since. ( Deepti Ronghe )

08-11-2019 11:15, source: hindustantimes, by James Foster
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