TV and Showbiz / 26-03-2020

PR queen Roxy Jacenko gives her FIVE TIPS on how YOU can support small business

Roxy Jacenko built her five businesses from the ground up after finding success with her flagship firm, Sweaty Betty PR. 

And now the 39-year-old has spoken about how consumers can support small business, as they struggle to stay afloat amid the coronavirus pandemic. 

Speaking to Daily Mail Australia on Thursday, Roxy was passionate about ensuring loyal customers and businesses work together during this difficult time. 

PR queen Roxy Jacenko gives her FIVE TIPS on how YOU can support small business

Tips and tricks! On Thursday, Roxy Jacenko, 39, (pictured) gave her FIVE TIPS on how YOU can support small business amid the coronavirus pandemic

'Try and order once a week from your local restaurants, remember most now are offering delivery or kerbside pick-up,' Roxy said, as her first tip. 

The PR queen reminded customers they did not need to change their eating out habits, with restaurants around the city adjusting to government regulation. 

For tip two, Roxy suggested customers see which services are now being offered online, with a number of businesses shifting to a web-based business model. 'Join up,' Roxy said.

'Therapists, tutoring, fitness, coaches, financial planners, lawyers, music classes for kids - all of these can be continued through videos or online conferencing.' 

Go online! 'Therapists, tutoring, fitness, coaches, financial planners, lawyers, music classes for kids - all of these can be continued through videos or online conferencing,' Roxy said

As her third tip, Roxy encouraged customers to support small business by utilising their own online platform - sharing details of the business to their social media.    

'Use your social media to Like Comment and Share - It makes it easier than ever to stay connected,' she said.   

'During this time, being seen by new people will help a business come back a little bit easier,' she said.

She added that a simple comment or like will encourage the social media algorithm to favour the post and display it to more people. 

Keep buying: 'Try and order once a week from your local restaurants, remember most now are offering delivery or kerbside pick-up,' Roxy said

As tip four, Roxy told customers to support small business by simply purchasing a gift card which could be used at a later date. 

'This will give small businesses cash flow that they can use to support themselves while their doors are shut or business has severely slowed down,' she said. 

She added a lot of businesses were offering gift cards online.  

Roxy's last tip was for employed Australians to simply keep using their purchasing power to ensure shop owners could see demand for their product or service. 

'It is easy to think ''Oh, when this all blows over, I'll just stop by their store and pick something up'',' Roxy said. 

'The issue at hand is that many of these small businesses may not be able to reopen their doors [unless they are supported now],' she said.   

Communicate: Roxy encouraged customers to support small business by utilising their own platform - sharing business details on social media

'Choose from the variety of ways you can help a local business promote and sell their products [it all helps].'  

It comes amid dire news for Australian economic conditions, with predictions that two million Australians could be out of work. 

Retailers including General Pants, Smiggle, and Peter Alexander have all temporarily closed because of coronavirus. 

As of Thursday afternoon, there are 2,725 confirmed cases of coronavirus in Australia, which have resulted in 12 deaths. 

Update: As of Thursday afternoon, there are 2,725 confirmed cases of coronavirus in Australia, which have resulted in 12 deaths



26-03-2020 00:45, source: dailymail, by James Foster
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